Get a REAL Camera!?

I was recently invited to an event thrown by Olympus Australia which was the official announcement of the third generation of their popular “Olympus PEN” Series cameras, including the much anticipated E-P3 as well as the E-PL3, E-PM1 and even some new lenses.

But Olympus also announced and previewed an interesting new guerrilla marketing campaignGet a Real Camera” To mock the rise of Cameraphones like the iPhone.

This week in Photo (the excellent Photography podcast I mentioned)

Some of the coverage;