Microsoft experimented on Blunty3000!

I was taken, blindfolded, & treated like a lab-rat as I Played Alan Wake for SCIENCE!

The aim of “The Project” was to measure the immersive nature of AlanWake by observing the impact the game had on the physiological responses of five test subjects. Enlisting the help of leading neuroscientists and using sophisticated standardised methodology that links to the worlds largest brain database, we made some exciting observations.

Check out the full results & the other test subjects at